braze.com
Braze is a customer engagement platform for messaging, journey orchestration, analytics, and related data workflows across channels like email, push, SMS, and web. It lets companies manage customer data and run personalized campaigns and automations.
Braze exposes a tenant-specific REST API authenticated with a Braze REST API key, plus a Braze MCP server that is configured with the same Braze-issued API key; no public GraphQL API or developer CLI was found.
- Braze MCP serverdiscovered
- Braze REST APIdiscovered
In the Braze dashboard, go to Settings > APIs and Identifiers. Select an existing API key or choose Create API Key to make a new one. Grant the permissions needed for the endpoints you plan to call. The API overview states the key is included in each request as the Authorization header using the Bearer scheme.
conventions · 1/7 published
- integrations.json——
- llms.txt✓https://braze.com/llms.txt
- API catalog✗
/.well-known/api-catalog - OpenAPI document✗
/api/schema/, /openapi.json, /swagger.json, /api/openapi.json, or /v1/openapi.json - MCP server card✗
/.well-known/mcp/server-card.json - OAuth protected resource✗
/.well-known/oauth-protected-resource - Agent card✗
/.well-known/agent-card.json - Agent skills✗
/.well-known/agent-skills/index.json
Publish these signals → /publishing